Loyalty has its rewards! This week, we are introducing the SOHO Dining Rewards Program. It’s SOHO’s way of saying ‘thank you’ to our guests.

Joining the program has plenty of benefits. You earn one point for every dollar you spend in the restaurant or purchasing gift cards. The points can be redeemed for future meals and all points count toward your “Lifetime Membership Points.” Reach enough lifetime points and you can redeem unique gifts. Plus, members will receive rewards for spending, special offers on birthdays and enrollment anniversaries, frequent double point offerings, notification of exclusive member events and other custom rewards.


To keep it simple there’s no annual fee and no loyalty card to keep track of – simply register your ten-digit number (an easy-to-remember telephone number is a good one to use) and you can begin earning points.


The rewards program is another great excuse to visit us soon – whether you’re nibbling on Joey’s famous calamari or sipping a signature cocktail, you are earning points towards future freebies (and who can resist that?).


Ready to join the SOHO Dining Rewards program? Simply click here to enroll. (You’ll earn 50 bonus points just for joining).